About Us

My Daily 10 is a publication of Play Bac Press USA, which is a partnership between Play Bac Presse and 5W Mignon Media.

Play Bac Presse is a leading French children's publishing company. The 3 founders of this company are the inventors of the Brain Quest concept. It started as a successful set of educational trivia card decks in France under the brand name Les Incollables. This concept was then launched in the US market under a licensee agreement with Workman Publishing. Now Brain Quest has sold over 25 million copies in the US.

Play Bac Presse also publishes a set of daily newspapers for kids for over 12 years. There are 4 editions reaching 4 different age ranges (5 to 7, 8 to 10, 11 to 13, 14 to 16). They are currently one of the most successful newspapers with a circulation of approximately 200,000. They also have 2.5 million readers which is the highest readership of all newspapers in France.

In addition, Play Bac Presse has other successful products for children in its extensive product line, including books, board games, workbooks and much more.

5W Mignon Media is an international media consulting firm, specializing in product innovation, strategy and development. The client list includes major media companies, in US and Europe, including The New York Times, The Associated Press, The Miami Herald, Scholastic, Hachette-Filipacchi, Workman Publishing, Le Monde, L'Equipe, Bonnier Business, and others.

The team at 5W Mignon Media also has extensive experience in the kids' media market. The CEO was part of the core team that invented the French daily newspapers for kids. Members of the team have been involved with Internet start-ups and new product launches focused on creating services for kids. They have worked on developing strategic plans and improving programs for non-profit organizations focused on helping kids. One partner is on the Board of Trustees of a non-profit organization managing a dual language (Mandarin Chinese and English) NYC public school in New York City.